EU AI Act — Frequently Asked Questions
Clear answers to the most common questions about the EU AI Act, compliance obligations, and how AI and Shine can help.
The EU AI Act (Regulation 2024/1689) is the world’s first comprehensive legal framework for artificial intelligence. It establishes harmonised rules for the development, marketing, and use of AI systems within the European Union. The regulation takes a risk-based approach: the higher the risk an AI system poses, the stricter the obligations.
The AI Act entered into force on 1 August 2024, but its requirements apply in phases. Prohibited AI practices became enforceable on 2 February 2025, alongside the AI literacy duty. GPAI obligations apply from 2 August 2025 and transparency obligations under Article 50 from 2 August 2026. After the AI Omnibus, the Annex III high-risk requirements apply from 2 December 2027, and Annex I high-risk systems built into regulated products from 2 August 2028.
The AI Act applies to providers (developers), deployers (users), importers, distributors, and product manufacturers of AI systems, regardless of where they are based, if their AI system is placed on the EU market or its output is used in the EU. This means non-EU companies serving EU customers are also covered.
Yes. If a company provides or deploys an AI system that is placed on the EU market, or if the output of its AI system is used within the EU, the AI Act applies. This extraterritorial scope is similar to the GDPR.
The AI Act covers AI systems as defined in Article 3(1): software that generates outputs such as predictions, recommendations, decisions, or content. This includes machine learning models, deep learning, logic-based, and statistical approaches. It does not cover traditional software that operates on purely pre-defined rules without adaptive or generative capabilities.